FAQ and Privacy policy

  1. Q 1. What are the benefits of using ESL compared to paper tags?

    Benefits retailers will receive by using ESL
    - Save on labor from having to manual replace paper tags. ESLs are an automated price updating system.
    - Ability to update product pricing and information immediately. Eliminating the time to print a new label and have a store associate replace the tag manually.
    - Price accuracy between shelf label and POS
    - Reduce penalty from price discrepancies
    - Manage and monitor multiple stores shelf level pricing from a single location

    Besides displaying price and product information, ESLs can be used with features such as NFC and LBS to analyze customer shopping patterns. The information from the ESL can be extended to be used as new marketing tools. ESLs with NFC can be used for the consumer to use their smartphones as channel to receive additional product information. This information can be about products, special event coupons, advertisements, as well as product location, all to provide a convenient shopping experience.

  2. Q 2. What functions/features do SoluM ESLs offer?

    - Are functions such as video, color display, & multi-pages supported?
    - Can contents be changed according to different programs?

    SoluM ESL has large product range for the best solution for every need. Our main product lineup is battery powered E-paper solutions with easy installation. Additionally, we offer TFT LCD color pane displays that can used on store shelves for product information, promotion, and even advertisement.

    E-paper products are offered as 3-color solutions to display product information and pricing. The 3-color options are Red/Black/White and Yellow/Black/White. The E-paper products are not full color displays and do not support motion displays.

    - The size of the product ranges from 1” ~ 13”. (Apparel tags to A4 size tags).
    - E-paper graphical product supports multi-pages for additional displays. Additionally, ESL has features such as scheduling, central monitoring and central server.

    - The color display (TFT LCD) is designed according to the width and length of the shelf. It can be linked with ESL to display the price, discount, & promotion, to draw customer attention and improve sales.

  3. Q 3. What kind of information can you display on the tags?

    - Are various fonts supported?
    - Can the display designs be changed?
    - Is vertical writing supported?

    - Graphic tags can display full graphic images, customer’s logo, product’s information, pictures and so on. All fonts are supported
    Display designs can be changed using graphic image transmission systems Vertical writing is supported and image can be rotated

  4. Q 4. What kinds of products can ESL tags be mainly applied to?

    - ESL is effective for products trying to reduce the gap between online and offline prices.
    - ESL are offered for normal and freezer environments, so they are not limited by temperature. Its accessory can use various shelf type and attachment.

  5. Q 5. Is ESL adequate for products that do not need frequent price changing?

    Yes. Even with products that do not change price frequently, using ESL, you can run promos/sales more efficiently as well as use the multi-page feature to provide consumers additional product information. In many cases, the ESLs also offers a more futuristic digital image to the store environment.

  6. Q 6. What are the services and strategies of utilizing ESL?

    - Strategies through ESL
    Price differentiation strategy can be adopted based on region
    Easily adjustable pricing strategies to reduce unwanted inventory
    Fast turnover rates give opportunities for other products to be purchased
    Combine with LBS, for easy product-finding and highlight with LED Blinking

  7. Q 7. How does SoluM calculate ROI?

    - the calculation method and adequate ROI standards are different among retailers, appropriate information is first needed before the ROI can be calculated.
    - Generally,
    Labor costs of replacing paper labels (tags)
    Costs for refund due to price errors or price discrepancies
    Material costs such as paper or ink
    - Hidden cost (inventory, scrap) and opportunity of sale are not included

  8. Q 8. Can ESL stimulate competition with competitors and cause low rate of return?

    Effective price management strategy compared to competitors will invite more customers and increase sales and also reduce gap between online sales and offline sales.

  9. Q 9. Can frequent price change cause customer complaints?

    - Price changes only occur based on retailer's price change policy
    - ESL helps decrease price errors, in turn eliminating customer's complaints due to price discrepancies
    - Time-sales and scheduling sales are good for control promotion and stock inventory than frequent price change it’s up to conditions

  10. Q 10. Who is in charge of installation?

    ESL installation can be done through SoluM's contracted SI ompany or retailer's own SI company.

  11. Q 11. How long does ESL installation take?

    On average, the total estimated time for installing 20,000 tags is 6 days (4 days for tags & 2 days for software installations). Installation time various depending on labor count.

  12. Q 12. Is there a training program for stores after the installation of ESL?

    - SoluM offers programs to provide assistance with installation, maintenance, and training.
    These programs can also be provided by ESL SI Company or provided to the retailer's SI team.

  13. Q 13. How is technical support provided during system operations?

    - What is the status of engineers for ESL development and the total PIC for ESL business?
    - Does SoluM have their own ESL designers?
    - Will there be designated engineers once the Roll-out starts?
    - Is local technical support possible? If so, how are they possible?

    SoluM is specialized in software, hardware, manufacturing and quality manpower for ESL development.
    Service Level is defined as Level 1:using the manual for self-resolution, Level 2 is supported by SI partner,
    Level 3 provides local technical support and Level 4 is assigned SoluM development engineer.
    During the initial installation phase, SI will provide services and manual training and on-site measures.

  14. Q 14. How is local technical support done?

    Local support is provided regionally through SoluM’s contracted SI company with our HQ engineer supporting them.

  15. Q 15. Questions regarding gateway communication.

    - How many Gateways are needed per store?
    - How much is the Gateway coverage?/ How does Gateway supply power?
    - How many communication channels does Gateway use?
    - Can Gateway be monitored?

    A single Gateway can cover up to 5 thousand tags, and has 20meter radius coverage area.
    Gateway is powered via POE or AC adapter.
    All Gateways are configured to prevent interference with WIFI.
    Gateway performance & status can be monitored remotely.

Privacy Policy of Solum Europe
Solum Europe operates the www.solumesl.com website, which provides the SERVICE.

This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service, the www.solumesl.com website.

If you choose to use our Service, then you agree to the collection and use of information in relation with this policy. The Personal Information that we collect are used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.

The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which is accessible at www.solumesl.com, unless otherwise defined in this Privacy Policy. Our Privacy Policy was created with the help of the Privacy Policy Template.



Information Collection and Use
For a better experience while using our Service, we may require you to provide us with certain personally identifiable information, including but not limited to your name, phone number, and postal address. The information that we collect will be used to contact or identify you.



Log Data
We want to inform you that whenever you visit our Service, we collect information that your browser sends to us that is called Log Data. This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser version, pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other statistics.



Cookies are files with small amount of data that is commonly used an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer’s hard drive.

Our website uses these “cookies” to collection information and to improve our Service. You have the option to either accept or refuse these cookies, and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our Service.



Service Providers
We may employ third-party companies and individuals due to the following reasons:

To facilitate our Service;
To provide the Service on our behalf;
To perform Service-related services; or
To assist us in analyzing how our Service is used.
We want to inform our Service users that these third parties have access to your Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.



We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.



Links to Other Sites
Our Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.



Children’s Privacy

Our Services do not address anyone under the age of 13. We do not knowingly collect personal identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.



Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately, after they are posted on this page.



Contact Us
If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us.