The Newton System

2x battery life and up to 10x faster

nsystem image

We have developed the Newton System—a new protocol that brings the three biggest changes in this new kind of electronic shelf labels. A new level of performance for ESL.

longer shelf life

Longer shelf life

This is one of the factors that make Newton different from older ESL models.

Newton has 10 years of battery life in room temperature—allowing you to do more for a longer lifespan.*

It allows for more use of updates, more LED blinking, and buttons and even for tag positioning—without you having to worry about changing batteries for a long period of time.

*Depending on the number of updates and frequency of blinking per day.

faster icon


With the Newton System, Newton has 8 to 10 times more speed than any other label in the market.

Have perishable items that you need to sell by end of day? Easily implement a price markdown in real-time with Newton—leaving you with more profit and less food waste.

Better Durability

Tags can break for many reasons—they can be dropped, stepped on, or hit by shopping carts. No need to worry! Newton’s screen is 80% stronger than older ESL models—it can handle up to 323kg/m/sqm or 712lb/in/sqm of shock, making it safer from potential hazards. It’s not easy to break Newton and this assures you that it will be with you for a long time.

Custom design

With Newton, you can incorporate your company’s colors, patterns, and even your company logo! Now, you can do more with your branding! Thinking of partnering with a brand? You can put their brand colors on these shelf labels!

custom design
Sleek design

Newton comes in a sleek and straightforward look. Giving a premium and digitized look to wherever you choose to put it.

It’s not too plain that it wouldn’t give your shelves an upgraded look but it’s not too loud that it would take away all the attention from the product itself.

Just the perfect sophisticated design that would suit any area of your store.

different sizes icon
Different screen sizes ranging from 1.6” to 11.6”

No need to make any compromise. With Newton, you can choose from different sizes ranging from 1.6” to 11.6” that covers almost all the current paper label sizes.

But Newton is more than meets the eye

The design might just be the cherry on top for Newton because we have something bigger for you when it comes to the specs and the whole Newton operation.

led icon
More and better LEDs.

Newton has 7 bright and multi-color LED which can still be visible from a 180-degree angle.

This allows for easier product finding for your customers and your staff, re-stock indication, and identifying a different product or promotion category.

led image
shelf label
buttons icon
Multifunctional buttons

Newton has 2 completely configurable buttons. You can set the command of long and short presses according to your needs.

For your operation, this means you can configure these buttons to be used to report on low stock on the shelf, and even notify a system failure.

For your customers, they can use this to change pages and call service help.

This allows for a more user-interactive usage. Plus, it improves the customer’s shopping experience as they can call for help with only a press of a button and they wouldn’t need to walk around to look for store staff!


Newton comes with an upgraded page capacity of 7 with different layouts all with high-resolution displays.

No, we weren’t kidding when we said we want you to be able to do more with your ESL.

NFC icon
Near-field communication capability

You can implement mobile payment with self-checkout, linking to a product information page, or getting a digital coupon with just a phone tap!

Convenience not just for the customers but for you and your staff as well!

Better operation

What’s all that change though if it doesn’t improve your whole operation, right?
Don’t worry, we didn’t forget about it!

Newton’s location-based system

Newton comes with its own label positioning system making it easier for managers, staff and shoppers to find the right location of a product.

location based image

The most cost competitive solution as it doesn’t need any additional infrastructure nor a different server.

This means it’s now easier for managers and staff to navigate which products need refilling and for shoppers to locate a product with their phones.

Label monitoring system.

ESL performance is one thing, but ESL management is another.

With the Newton dashboard, you can monitor the details of every label such as command progress, battery status, and RF signal strength, etc. Now you can track everything about your ESL.

Newton gateway

SOLUM have renewed the gateway for our newest Newton product line-up. Newton’s implementation is now more cost-efficient.

* Has a very high level of capacity of 50K labels.

* The communication radius ranges to up to 30 meters or 98 feet. Connecting more labels in wider radius.

* Newton’s digital numbering system gives it a modern and digitized look. This makes it easier for managers to identify the device by ID of the Gateway for their internal device management.


How do these upgrades help you and your business?

Better operation. Better ROI

Inventory management is easier with Newton as you can easily track which items need refilling, rotation, or which items need to be re-ordered from suppliers. This way, you won’t ever over or understock, maximizing ROI and promoting better ROI calculation.

Dynamic pricing

Before, it was hard to implement price drops during business hours because of the updating time gap between a point of sale and a tag.

But with Newton’s speed, which is 10x faster than old ESLs, price markdowns or updates will be reflected in real-time.

This helps reduce food waste and maximize profit.

Better customer service

Users can flip the pages to check out other layouts or promos and call for help with just a click of a button.

After clicking the button, managers will receive an alarm and they can show a feedback letting the customer know that someone is on the way to help them.

Newton will give you and your customers a whole new retail and shopping experience.

Everything is new. Everything is better.

Boost your store efficiency with Newton


It enables you to have more user-interactions to help users do what they need to do easier and faster. We want to help you be more profitable with its new developments in speed, durability, battery life, and its upgraded quality.

Newton isn’t the end. The constant discovery and development in digitization are what SOLUM does best.