What Are the Benefits of Electronic Shelf Label's LED Indication to Supermarkets?

In a fast-paced supermarket environment, sometimes it's hard to keep up with all the work, primarily when the tasks are implemented manually. Many workers tend to overlook small yet essential details that may result in significant sales losses.

Fortunately, Newton’s LED Indication capability lets retail staff know when a label is low on battery and highlights promotional items, new arrivals, and cashback or rewards.

SOLUM's newest breed of electronic shelf labels is now backed by the Newton system that takes LED Indication to a whole new level. Newton's LED Indication allows users to use contextual instructions and alerts through 7 colors of LEDs (red, yellow, green, blue, sky blue, white, & purple). 

Users can access intuitive information through LED colors and blinking, improving worker efficiency and providing more information to customers.

Newton puts customer health at the top of the list of priorities. Allergy-causing ingredients are indicated by LEDs so that customers can know which products to avoid (ex.: yellow for peanut, blue for dairy, red for crustacean).

Newton makes your promotions more interactive, with LEDs that can indicate new arrivals, which promotions are assigned to a specific product, and which products may be purchased with credit card rewards.

Newton makes customer assistance so much easier. The blinking LED helps customers find the product they’re looking for by themselves from the rows of aisles, making the customer experience more convenient.

When a customer or employee presses the button to call an employee or manager, the ESL blinks green on the sender's end. The LED blinks red on their Newton watch for the recipient employee or manager, signaling an emergency.

For products nearing or past their expiration date, different color settings can be assigned to help prevent food waste. For example, blue for five days from expiry, green for three days, yellow for one day.

For more information on Newton, contact us or visit our website today at www.solumesl.com.