Black Friday 2024: Smarter Retail Solutions with SOLUM

Let’s be real—retail in 2024 isn’t getting any easier. Customers expect fast, seamless shopping experiences, personalized offers, and real-time updates, all while hunting for the best deals. For businesses, it’s a juggling act: managing inventory, running flawless promotions, and adapting on the fly. Black Friday, the biggest shopping day of the year, is your moment to shine—but it’s also when these challenges hit their peak.

This year, winning Black Friday means more than just offering discounts. Retailers need tools that empower them to act fast, make data-driven decisions, and deliver standout shopping experiences. That’s where SOLUM Newton, Aims software, and our full suite of electronic shelf labels come in. Whether you run a single location or a nationwide chain, our solutions make it easier to adapt, succeed, and grow.

Picture this: your store is packed with Black Friday shoppers, and you need to adjust hundreds of prices at a moment’s notice. Or maybe your best-selling item sells out, and you need to update displays to redirect customers to a similar product. This is where SOLUM Newton electronic shelf labels (ESLs) shine.

• Instant Price Changes Across All Locations

With Newton ESLs, price changes happen in seconds, whether you’re running a flash sale or responding to competitor pricing. Say goodbye to the cost and hassle of printing paper labels. Newton lets you stay competitive without breaking a sweat.

• Enhanced Shopping Experiences

Newton isn’t just about price tags—it’s about connecting with your customers. The labels can display QR codes, reviews, or even stock availability, helping shoppers make decisions quickly and confidently.

• Lower Costs and Higher Sustainability

If you’re wondering about electronic shelf labels cost, here’s the truth: Newton labels save you money in the long run by cutting paper waste, reducing printing costs, and being energy-efficient. Plus, customers appreciate the eco-friendly approach, which can enhance your brand image.

During Black Friday, you don’t have time to guess which promotions are working or which items are running low. That’s why Aims software is a must-have. This powerful tool turns your store’s data into actionable insights so you can make better decisions when it matters most.

• Real-Time Inventory Management

With Aims, you’ll always know what’s selling and what’s not. You can track inventory in real time and restock popular items before shelves run empty. No more lost sales because of out-of-stock products.

• Track Promotion Performance

Not all discounts are created equal. Aims helps you analyze which deals are driving sales and which need adjustment. This way, you can pivot quickly and make the most out of Black Friday’s high-stakes shopping rush.

• Plan Ahead with Confidence

Black Friday is just one day, but the insights you gather with Aims will help you plan for future events. By understanding trends and customer behaviors, you’ll be better equipped to design successful promotions all year long.

Black Friday is all about grabbing attention, and that’s exactly what the SOLUM Bar Display does best. These sleek digital displays are designed to seamlessly fit onto your shelves, creating a modern, dynamic way to showcase deals and promotions during the busiest shopping day of the year.

• Catch Customers’ Eyes Instantly

With vibrant visuals and ultra-wide formats, SOLUM Bar Displays make your promotions impossible to miss. Whether it’s highlighting a doorbuster deal or showcasing limited-time offers, these displays ensure your message stands out—even in the hustle of Black Friday.

• Interactive and Informative

Some models come with touch functionality, letting customers explore product details or compare options right at the shelf. This added interactivity not only elevates the shopping experience but also helps customers make faster, more confident purchase decisions.

• Easy Updates, Anytime

Like SOLUM’s other solutions, Bar Displays are all about convenience. You can update promotions across all your displays in seconds, saving your team time and effort during peak sales periods.

Whether you’re promoting Black Friday doorbusters or preparing for the next big sale, SOLUM Bar Displays bring your in-store promotions to life. Combined with SOLUM Newton, Aims software, and our electronic shelf labels, they create a truly unified and powerful retail experience.

Let’s face it: Black Friday can be overwhelming, even for seasoned retailers. SOLUM’s solutions are here to make it simpler. Whether it’s our cutting-edge SOLUM Newton ESLs or the powerful Aims software, our technologies help you cut through the noise and focus on what matters most: delivering value to your customers.

Together, these tools simplify operations, enhance customer satisfaction, and reduce costs—not just on Black Friday, but throughout the year. From staying competitive with instant price changes to getting smarter about your inventory, SOLUM gives you the edge you need in today’s fast-paced retail world.

If you’re ready to stop stressing over price updates, confusing data, and endless inventory challenges, SOLUM is here to help. With our solutions, you can stay ahead of the game and create a shopping experience your customers won’t forget.

Contact us today to learn more about electronic shelf labels cost, the benefits of SOLUM Newton, or how Aims software can transform your business. Let’s make this Black Friday a success—for all the right reasons.