Why is Digital Signage Useful for Convenience Stores?

Digital signage is useful for convenience stores for its wide range of displaying capacity. From ads to sales promotions, it can show more information that may be relevant for customers besides a product's price, which elevates a convenience store's reputation as a modern and up-to-date establishment.

Attract on-the-go Customers

Digital signage can display images and videos to grab the attention of customers who are in a rush, making it more interactive than paper signs. Special offers capture your people's attention, and using digital signage to show specialty products and new arrivals will increase foot traffic, thereby resulting in better sales.

It's Cost-effective

Updating posters takes time, energy, and results in a lot of unnecessary waste. Digital signage is the more comfortable, faster, and more cost-efficient alternative. 

Despite being customizable, digital signage is convenient to use—changing the screen and content will only take a click, reducing manual labor for the staff. It is also easy to place on store walls and helps save space on the floor, making it easy to manage.

Makes Your Store Stand Out

As the convenience store industry is highly competitive, store owners must develop their unique market to separate their stores from the rest—and digital signage is the perfect tool to make that happen. By taking advantage of digital signage's customizability, you can cater to the specialized needs of your specific niche, location, or clientele.

For example, you can show an announcement about the local school's homecoming dance party or Christmas concert. When you pair your special promotions with concern for the community, you will draw customers away from competitors. 

Did you know that electronic shelf labels can also be leveraged as digital signages?

With the wide range of features that ESLs offer, their displaying capabilities are what convenience stores must not ignore.

SOLUM offers a new breed of digital label performance level that acts as better digital signage than any other electronic shelf label.

Introducing: Newton.

Newton is the perfect digital signage for a convenience store that is seeking advanced ways to engage with customers while optimizing business operations at the same time. 

Our Newton-empowered electronic shelf labels come with a brilliant design—sleek and straightforward— giving a premium and modern look to wherever you choose to put them. They use e-ink to display clear fonts and colors to welcome approaching customers, redefining an ESL's capabilities as it brings more life to product details.

This advanced digital label’s screen resolution got upgraded by 20%. Now, its display is crisper and more precise, with 184dpi for our 1.6" display and 145dpi for our 2.9".

Newton's displays require minimal power to operate, with small, long-lasting batteries that deliver optimal performance for up to five years.

If you want to know more about Newton's digital signage benefits, you may read the article here.

For more information about our ESL solutions, contact us today or visit us at www.solumesl.com.