THE BEER STORE

The Beer Store, a Canadian liquor store, started evaluating ESL vendor solutions starting in 2015 and selected SOLUM as the final vendor in 2016 because they were impressed with SOLUM’s Central Server solution, successful pilot operations, and proactive customer support service.

Requirements

The Beer Store requested for an efficient solution that offered a centralized control of pricing and promotional information for all 450 of their stores across Canada.

Results

SOLUM introduced the first ESL system with a Central Server solution in 2015. Over the past few years, the solution has been proven to be a high-performance management tool among customers and has met all of the requirements requested by the Beer Store.

In addition, SOLUM provided high-quality 3-color ESL which is designed and manufactured in-house, enabling the delivery of promotional information more effectively.

With the introduction of SOLUM’s Central Server, The Beer Store has saved on infrastructure investment and maximized management efficiency and ROI without having to build a server for each store. The Beer Store will install ESLs in 450 stores starting in the second half of 2017 and until the first half of 2018.