- Are various fonts supported?
- Can the display designs be changed?
- Is vertical writing supported?
Graphic tags can display full graphic images, customer’s logo, product information, pictures, and so on. All fonts are supported. Display designs can be changed using graphic image transmission systems. Vertical writing is supported and images can also be rotated.
- Are functions such as video, color display, and multi-pages supported?
- Can contents be changed according to different programs?
SOLUM ESL has a large product range for the best solution for every need. Our main product lineup is battery-powered E-paper solutions with easy installation. Additionally, we offer TFT LCD color pane displays that can be used on store shelves for product information, promotion, and even advertisement.
E-paper products are offered as 3-color solutions to display product information and pricing. The 3-color options are Red/Black/White and Yellow/Black/White. The E-paper products are not full-color displays and do not support motion displays.
The size of the product ranges from 1” ~ 11”. (Apparel tags to A4 size tags).
E-paper graphical product supports multi-pages for additional displays. Additionally, ESL has features such as scheduling, central monitoring, and a central server.
The color display (TFT LCD) is designed according to the width and length of the shelf. It can be linked with ESL to display the price, discount, & promotion, to draw customer attention, and improve sales.
Benefits retailers will receive by using ESL are as follows:
- Save on labor from having to manual replace paper tags. ESLs are an automated price updating system.
- Ability to update product pricing and information immediately. Eliminating the time to print a new label and have a store associate replace the tag manually.
- Price accuracy between shelf label and POS.
- Reduce penalties from price discrepancies.
- Manage and monitor multiple stores shelf level pricing from a single location.
Besides displaying price and product information, ESLs can be used with features such as NFC and LBS to analyze customer shopping patterns. The information from the ESL can be extended to be used as new marketing tools. ESLs with NFC can be used for the consumer to use their smartphones as channel to receive additional product information. This information can be about products, special event coupons, advertisements, as well as product location, all to provide a convenient shopping experience.
ESL is effective for products trying to reduce the gap between online and offline prices. ESLs are also offered for normal and freezer environments, so they are not limited by temperature. The accessories can be used to attach the ESL on various shelf types and store fixtures.
Yes, even with products that do not change price frequently. With an electronic shelf label, you can run promos/sales more efficiently as well as use the multi-page feature to provide consumers additional product information. In many cases, the ESLs also offers a more futuristic digital image to the store environment.
Price differentiation strategy can be adopted based on region.
Easily adjustable pricing strategies to reduce unwanted inventory.
Fast turnover rates give opportunities for other products to be purchased.
Combine with Location Based Services, for easy product-finding and highlight with LED Blinking.
The calculation method and adequate ROI standards are different among businesses, so appropriate information is first needed before the ROI can be calculated. Generally, these factors include the labor costs of replacing paper labels, the costs for refund due to price errors or price discrepancies, and material costs such as paper or ink.
Effective price management strategy compared to competitors will invite more customers and increase sales and also reduce the gap between online sales and offline sales.
Price changes only occur based on the retailer's price change policy. In principle, ESL helps decrease price errors, in turn eliminating customer complaints due to price discrepancies. Scheduled price changes are good for controlled promotion and maximizing stock inventory.
ESL installation can be done through SOLUM's contracted SI company or the customer's own SI company.
On average, the total estimated time for installing 20,000 tags is 6 days (4 days for labels & 2 days for software installations). Installation time can vary depending on the size of the installation team.
SOLUM offers programs to provide assistance with installation, maintenance, and training. These programs can also be provided by ESL SI Company or provided to the retailer's SI team. Installation manuals can also be accessed through our Partners portal.
- What is the status of engineers for ESL development and the total person-in-charge for ESL business?
- Does SOLUM have its own ESL designers?
- Will there be designated engineers once the roll-out starts?
- Is local technical support possible? If so, how can we reach out to them?
SOLUM specializes in software, hardware, manufacturing and quality manpower for ESL development. Service Level is defined as Level 1:using the manual for self-resolution, Level 2 is supported by SI partner,
Level 3 provides local technical support and Level 4 is assigned with a SOLUM development engineer.
During the initial installation phase, SI will provide services and manual training and on-site measures.
- How many Gateways are needed per store?
- How big is the Gateway coverage?/ How does Gateway supply power?
- How many communication channels does Gateway use?
- Can Gateway be monitored?
A single Newton Gateway can cover up to 50 thousand labels and has a 30-meter radius coverage area. Gateway is powered via Power over Ethernet (PoE) or AC adapter. All Gateways are configured to prevent interference with WIFI. Gateway performance and status can also be monitored remotely.
Local support is provided regionally through SOLUM’s contracted SI company with our HQ engineer supporting them.